
Ivy League launch pop-up
Connects brands and college students
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The Yard bridges brands and college campuses. We connect companies with Greek life, athletes, student organizations, and individual creators to run authentic events and campaigns that reach Gen Z consumers at the moment they're forming lifelong brand preferences.

Glow Labs
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Why The Yard

.edu email verification ensures you’re working with real students, not fake accounts or random influencers pretending to be college kids.

Our AI recognizes that Harvard culture ≠ UMiami culture. We match brands with creators who actually understand their specific campus, not generic “Gen Z” inventory.

Connect with sorority social chairs, club presidents, and student leaders who drive actual conversations - not just followers.

Find students and orgs

Harvard

MIT

BU

Northeastern

Tufts

Harvard

Harvard

BU

2 waiting
3
In Progress
2
Pending
12
Done
17
Total

Julia A
StudentDigitalGlow Labs · Spring

Delta Sig
OrgIn-PersonSpring Festival

Emily R
StudentDigitalDude Wipes · Campus

Spend and performance
182K
Views
8.7K
Engagement
4.8%
Eng. Rate
12
Creators
Julia A
Marcus C
Emily R
Glow Labs · 28/32 posts
On trackLaunch campaigns, find matches, track results.
Students and orgs apply to you.
Review contracts, content, and proof.
Track spend and performance.
Launch campaigns, find matches, track results.
Students and orgs apply to you.

Find students and orgs

Harvard

MIT

BU

Northeastern

Tufts

Harvard

Harvard

BU
Review contracts, content, and proof.

2 waiting
3
In Progress
2
Pending
12
Done
17
Total

Julia A
StudentDigitalGlow Labs · Spring

Delta Sig
OrgIn-PersonSpring Festival

Emily R
StudentDigitalDude Wipes · Campus
Track spend and performance.

Spend and performance
182K
Views
8.7K
Engagement
4.8%
Eng. Rate
12
Creators
Julia A
Marcus C
Emily R
Glow Labs · 28/32 posts
On track
Ivy League launch pop-up

Northeastern sorority sampling

UCLA Instagram takeover

Harvard campus activation

Game day sampling
Creator Profiles
Not just who has the most followers.


Sarah Johnson
UCLA · Junior
Smart Search
The Community
Where campus meets brand.
Find creators, launch campaigns, grow together.




















































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